smart - spring campaign 2015

The advertising agency BBDO Berlin GmbH commissioned me to create paper crafts for the latest smart spring campaign 2015 (German market). My task was to build a skyline and also the entire typography out of paper. Agency: BBDO Berlin GmbH Client: smart Service Art Director: Felix Boeck Paper Craft: Cris Wiegandt Paper Craft Assistant: Elfriede Photography: Caroline Wimmer © March 2015

The final artwork was used for promotion like
poster, flyer, website, email footer, facebook, showroom dispenser and TV bits.
 
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details and making of
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